05/12/08
	5 Reasons to Keep Up With Current Events
	1.	To be more knowledgeable. Nuff said.
	2.	To appear more knowledgeable. People like to do business with people they consider intelligent--even more intelligent than themselves. Plus, being able to talk about what's in the news can help impress them enough to overcome any other shortcomings (lack of experience, for example) you might have, at least for the time being.
	3.	To trend spot. Whether it's the rise of '80s nostalgia or green bridal accessories, keeping a watchful eye on the ebb and flow of supply and demand will let you know which way the market is heading, so you can beat it there.
	4.	To find new opportunities. Just scanning your local newspaper will tell you what stores are going out of business, any charitable activities planned and the area politicians who enjoy a good photo op.
	5.	To network. Current events are a great way to find common ground with clients or associates. Even if he's for Hillary and you're for Obama, you might discover you're both rooting for Kristi Yamaguchi on "Dancing with the Stars."
View WHY Xtra tips from previous weeks.