Week of 01/28/08  |
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5 Things To Learn From Super Bowl Sunday |
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| 1. | Create a buzz. The Super Bowl wasn’t always the most watched television program of the year. It took time and marketing savvy—exactly what you have. | |
| 2. | Make every second count. You may not have the budget of Nike or Coca-Cola, but if the right banner ad on the right website catches the eye of the right people, it’ll be you doing the victory dance. | |
| 3. | Stay focused. Even though there’s a bigger stage and audience and lots of fanfare, you’re there to do your job. | |
| 4. | Offer something for everyone. For non-football fans, the Super Bowl’s got the high-concept commercials and much-ballyhooed half-time shows. What have you got that broadens your business’ appeal? | |
| 5. | The best team doesn’t always win. Sometimes it’s the hardest working, or the luckiest. | |
| View WHY Xtra tips from previous weeks. | ||